The Lead

Latest Biden campaign ad focuses on manufacturing in Philadelphia

By: - October 17, 2023 5:00 am

Emily, a welder at Philly Shipyard, is featured in a new ad from the Biden-Harris reelection campaign (screen capture)

A welder at Philly Shipyard named Emily stars in the latest ad from Biden-Harris 2024, as the campaign continues its focus on manufacturing in Pennsylvania.

Emily says in the 30-second spot titled “Part of Something,” that she never thought she would be a welder but that she can’t think of a better job. “We’re currently working on ships to train our Merchant Marines and ships to transport cargo and supplies,” she says, over images from the shipyard and of her in a welding mask. She recites the campaign’s refrain that Biden is “bringing manufacturing back” and creating jobs. “Every day. I’m out here working with the team, I know he’s out there working for us.”

The ad, viewed by the Capital-Star ahead of a wider release Tuesday, will air in the Philadelphia, Pittsburgh and Scranton TV markets, and on national cable news. It’s the latest entry in a 16-week, $25 million ad campaign by Biden-Harris aimed at voters in battleground states.

A view of Philly Shipyard as seen in a new Biden-Harris campaign ad. (Screen capture)

“This ad puts a spotlight on the clear choice Pennsylvania voters will face next November – President Biden and Vice President Harris’ historic agenda that is investing in American workers and manufacturing while growing our economy, or MAGA tax giveaways to the rich and more broken promises to American workers and the middle class,” Biden-Harris 2024 Campaign Manager Julie Chavez Rodriguez said in a statement.

Biden visited Philadelphia last week to announce seven new “hydrogen hubs” across 16 states, two of which include Pennsylvania. Funded with $7 billion from the bipartisan infrastructure law, the administration said the hubs would advance the president’s “clean energy economy,” and bolster domestic manufacturing.

During a Philadelphia visit on Labor Day, Biden also stressed what he views as the importance of manufacturing jobs.

“In my first two years, I created nearly 13.5 million jobs, 800,000 new manufacturing jobs. Where is it written that America will not lead the world in manufacturing?” Biden said during his Labor Day remarks.

The ad campaign, which started rolling out in August has featured a spot highlighting Biden’s Scranton roots, another  focused on Black voters, and one that touted the president’s economic record, among others.

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Kim Lyons
Kim Lyons

Kim Lyons is a veteran western Pennsylvania journalist who has covered people and trends in politics and business for local and national publications. Follow her on Threads @social_kimly